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How Do I Get The Best Web Promotion? – Optimized Listings

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Global Promote also offer a paid inclusion service which can be found: www.globalpromote.com, but if you want to submit more than one URL, it would probably be cheaper for you to use someone like PrioritySubmit.com.

PrioritySubmit.com is a fairly good service and because they are an “official” reseller for all the major engines

	Priority Submissions
	48 Hour Guaranteed Inclusion to all major search engines!

(that is important), they do not charge a service fee. This means that you do not end up paying any more than if you submitted thorough the engines directly.

If you prefer to use a different service, watch out for multiple URLs discounts. Many submission services will always charge you the FULL price per URL and will not pass on multiple URL discounts. Remember that many engines charge a lower rate for submitting more than 1 URL and the second URL price can be 20-50% cheaper.

Engines
Which engines should you target?
Yahoo! Search is very important. It is important because it provide search results to many other portal sites such as AltaVista, AllTheWeb, MSN, etc.. To a lesser degree TEOMA and Ask Jeeves. Ask Jeeves is however a very important traffic source for UK users.

Google is the largest and probably the most important, but unfortunately google does not currently offer a priority listing or indexing service. There are still a few tricks you can use with google, but I will cover these in a future issue.

5. Trusted Feeds

I have touched upon trusted feeds in the past, but when it comes to optimizing your listings there is simply no better way to do this.

The bad news for most people is that to be able to participate in most of the trusted feed programs, you usually need at least 200 pages or more.

Basically a trusted feed enables you to submit a large number of URLs with no up-front cost. Instead of an annual per URL fee, you will be charged per click. What is of greater interest from an optimization perspective, is the fact that a trusted feed enables you to specify exactly what title and extract is to appear in the results. This means that you no longer have to optimize the page itself. Instead you optimize the data feed that you submit to the engine. This gives you a great deal of freedom and flexibility. You can also change your listing without having to change your web site, and that is a great advantage.

The only down side is the fee, which is on average in the $0.15 to $0.25 per click range. This means that optimization become critical.

6. Optimizing Trusted Feeds

Optimizing trusted feeds is quite different to optimizing organic listings. With organic listings it is to your advantage to get as much traffic from each engine as you can. Because organic listings do not cost you anything, every click has a branding value even if it does not convert to a sale. With Trusted feeds you are paying per click, so you only want to pay for qualified leads.

If we re-visit our Hotel in London example, if you are paying $0.25 per click, you want to target very specific keywords and you also want to be much more specific in the information you include in your listing.

First of all, choose your keywords carefully and as always keep a close eye on your ROI (return on investment) for each term. Stay away from general key terms like “Hotel”. This will give you a lot of clicks, but with a poor conversion rate. “Hotel in London” will result in smaller number of clicks, but with a much better ROI.

Also be very specific on what you have to offer. If your room rates start at $400 per night, you should mention that in your listings. If you do not, you will get backpackers looking for a $25 hostel clicking on your link. Such visitors will not convert to paying customers and will only cost you money.

The rule is: The more specific you are in your description of the services you offer, the higher the conversion rate and the lower the advertising cost will be.

7. Submitting a Trusted Feeds

If you have a large number of ULRs and a large promotional budget, you may be able to deal with the engines directly. If you are able to do this, you will be in a good position to negotiate better rates, however you need to be prepared to spend at least $50000 per month. If this does not fit your profile, you will need to go through one of the trusted feed resellers.

Good resellers are: PrioritySubmit.com, Marketleap, Position Tech and Trellian. Each service has its strong points, PrioritySubmit.com for example supports the largest number of engines, includes support for Google Adwords (which I like) as well as data feeds into PPC engines like Overture and Kanoodle etc.

TIP
When dealing with Trusted Feed management companies BEWARE of over optimization. SEO companies get paid on commission, so it is in their interest to generate as many clicks as possible. As a result, you may get a lot of traffic that will NOT convert to sales. Your aim is to maximize your ROI (Return of Investment) and that means spending as little money as possible for the highest return.

This obviously creates a conflict of interest. One solution is to work very closely with your SEO and keep a close eye on what keywords your SEO is targeting and what your ROI is. A second options is to create your own feeds in-house. This will give you the maximum control over the feed and over the choice of keywords.

GlobalPromote.com has a program which is used to generate Trusted feeds, so if you are is interested in doing these in-house, click on the link.

GlobalPromote.com also specialize in Trusted feed management and optimization. If you are interested in any trusted feed services, please visit their site for more information and a quote. GlobalPromote.com guarantees a high quality, honest service… and that counts for a lot in my book.

Copyright © 2009 Steve Peachey
Permission to reproduce this article is granted if left without modification and in it’s entirety.

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SubmitWolf v8.0: Review

SubmitWolf v8.0 You may have the best web site in the world, offer the best products or services, but all of that means nothing if no one knows about you. When your site is competing with over a billion... [Read more]

SubmitWolf v8.0

You may have the best web site in the world, offer the best products or services, but all of that means nothing if no one knows about you.

When your site is competing with over a billion other web pages, you need an unfair advantage. SubmitWolf and SEO Toolkit can give you that advantage.

SubmitWolf v8.0 is an easy to use, professional website promotional tool, which automates the process of promoting your web pages on the Internet. It can dramatically increase the number of visitors to your web site.

SubmitWolf v8.0 automatically registers your websites with all the main Search Engines, Directories and Link pages. Contains a full database of Search Engines that take automated and manual submissions.

SubmitWolf v8.0 Overview

Buy It

Download

Features

• SubmitWolf engines are upgraded daily
• Covers all known Engines that take automated submissions
• Quick links to all known Engines that only accept manual submissions
• Built in submission guard prevents websites from being banned due to repeated submissions (spamming) to search engines.
• Offers a wide range of website categories to select from enabling submission to specialty engines.
• Lists the number of emails each engine sends after submission, engines with excessive emails can be omitted from the submission.
• Integrates with PrioritySubmit.com premium listing services and pay for inclusion engines including, Yahoo Search submit, Entireweb, ScrubTheWeb, Slider, whatUseek, Mirago and many others.






• SubmitWolf v8.0 features overview.

Benefits

• Register your pages with hundreds search engines and directories in minutes.
• Increase your sites link popularity from directory links.
• Post your links to over 500,000 link pages.
• Submit as many of your URLs as you like at no additional cost. *
• Run your own URL submission service with SubmitWolf Enterprise.
• Available as a stand alone product, or integrated with Trellian SEO Toolkit.

* SubmitWolf usage is limited to 5 domains and licenced for personal use only. You can submit as many URLs as you like from 5 domains. SubmitWolf Enterprise has no domain limitations.

Download your FREE SubmitWolf trial Now!

Order your copy of SubmitWolf today!

FREE Toolbar!! Download the FREE Trellian Toolbar

	Priority Submissions
	48 Hour Guaranteed Inclusion to all major search engines!

Copyright © 2009 Steve Peachey
Permission to reproduce this article is granted if left without modification and in it’s entirety.

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