How To Optimize Content On Your Website

Search engines are very important for the success of a website. Almost 85% of new internet users will use a reliable search engine to find good websites. Search engines like Google battle to index millions of pages of content found on the internet in the right order depending on several characteristics.

Search engine algorithms almost always vary with time… but you are the one who must ensure that you have a website that is filled with SEO optimized, original content so that your page ranks high in the search results.

Here’s the 5 best tips for optimizing your website

Appropriate landing page
Hopefully you have a great niche and product,  but, it’s also mandatory to have a targeted landing page to encourage paying customers. And one great tip I’ve found is that to ensure your landing page does not sell anything at all! You should give a valuable resource away for free like a niche e-book, newsletters, mini-course and even tele-seminars that will educate the customer about the value of your product. This raises the customer’s awareness and encourages the customers to buy what you will eventually show them! How’s that for Simple?

Fresh content
Fresh and new content updated daily is one way to ensure that Google keeps returning to your page again and again. When the search algorithms are finally trained to realize that your content at your site changes daily and is completely original you are going to see your website higher up in page rankings… It may be slow or it may be fast.

SEO optimizing for your content!
You also have to make sure that the content on your site is SEO-optimized. This is possible by using Keywords that are recognized by search engines as related to your product. For every 100 words… 2% or 2 of the words should be Keywords.So on a page of 500 words you should have an average of 10 that are Keywords. If you put more than that… the search engines tend to classify high keyword pages as spam or duplicated content. One way to get around that is to create a lot of internal links where an article links to several other archived articles in your blog or the site itself. This will increase site recognition and page rankings… Keep your links contained to your site as much as possible.

Keeping Your Pages Simple
Don’t flood your site with complex codes like Flash, Ajax, etc. Of course, the site will look great but this just tends to slow down your site and as a result might prevent search engines from crawling and indexing your website properly. Customers tend to be very impatient too and don’t want to wait for massive and complicated images or scripts to load…. Leave all the fancy stuff alone.

Where You Place the Keywords can make or break a website!
Start strong by adding your keywords in the first paragraph and the very first line and the first line of the last paragraph. Search engines like this as it makes it easier for them to classify the article, site and content. Try to use the same keywords in the form of plurals or related variations. The more the number of variations you put in, the better the page ranking.

That’s it!.. I always want to hear from you! So… Don’t forget to leave your comments/feedback in the comments field.